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28. “Settle in and stay well!" A Social Media Campaign to Increase Awareness of Respiratory Illnesses among Ottawa’s Newcomer Population

28. Raising Awareness of Respiratory Illnesses in Ottawa’s Newcomer Population

Institution: University of Ottawa

CSWB plan priority: Discrimination, marginalization and racism

Project Term: Fall 2023

Course Code: EPI 5271: Health Promotion

Professor: Dr. Alison Krentel

Group Members: Raj Hothi, Ronke Adebiyi, Mathankki Ramasamy



 

Background: Due to migration effects and limited awareness, a rising newcomer population faces an increased risk of respiratory illnesses like influenza, COVID-19, and RSV. This project aims to raise awareness about these illnesses and preventive measures, supporting the city’s efforts to combat marginalization.


Objective(s): Produce and share informative videos on social media. By the end of the flu season (Dec 2024), achieve a 50% reported increase in awareness of illnesses, prevention methods, and vaccine access.


Approach: Conducted literature reviews, identified a theoretical framework to leverage in the design of a social media campaign, engaged with the client (Ottawa Public Health) for advice and budget considerations, identified stakeholders, and developed a monitoring and evaluation plan.


Potential for Impact: At a local level: To ensure newcomers to stay informed about respiratory illnesses, understand their risks, and adopt prevention behaviors. At a system level: Reduce the burden of respiratory illness and seasonal epidemics within newcomer communities and on the healthcare system.


 

Check out our sample newcomer respiratory illness awareness video:








Supplementary Media

Indigenous Affirmation

We pay respect to the Algonquin people, who are the traditional guardians of this land. We acknowledge their longstanding relationship with this territory, which remains unceded.

We pay respect to all Indigenous people in this region, from all nations across Canada, who call Ottawa home. We acknowledge the traditional knowledge keepers, both young and old. And we honour their courageous leaders: past, present, and future.

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